Surprise Sailing Yacht Charters
Logo, Brand Identity, and Website Design
Logo Design
The team behind Surprise Sailing Yacht Charters wanted something unique and different from the usual charter look. We tapped into the history of sailing charts, the captain’s unique background in boat building, and the team’s mutual love for surprises to design a unique entity and logo to represent Surprise and the charters they offer.
Brand Identity
The boat itself helped inform the brand identity, with its classic colors and unique fixtures setting the tone, look, and colors for Surprise Sailing Yacht Charters.
Website
Once we had the logo and brand identity in place, we worked together to design a simple yet customized website on Squarespace to share the unique charter offerings and story of Surprise.